Unless they’re just dying to die like MySpace, technology companies have to continuously evolve to stay #relevant, which means their website needs to do the same. Inuvo’s latest website overhaul was inspired by a major acquisition, and who doesn’t need a new look to go with a new boo? Inuvo is a publicly traded company, so their site needed to appeal to a wide range of audiences: investors, prospective employees, and customers. No easy feat! But we pulled together a new site that has style and substance.
Most importantly, now no matter where you see Inuvo (website, social, printed pieces, email signatures, etc.) it feels like a single, cohesive brand. Like a digital version of a signature scent.